VIDEO: Join Chevy’s Big ’50th Anniversary’ Party in August
America’s pony car is turning the big 5-0, and Chevy is going all out to make sure everyone that’s ever been part of it can celebrate the heritage and have a good time.
Whether you’re a GM employee, a dealer, a Camaro owner, or simply a fan, Detroit will become Camaro-town for the weekend that celebrates the 50th anniversary of the Camaro name becoming public.
“Over the past half-century, the Camaro has fostered enthusiasm, camaraderie and memories like few other vehicles,” said Steve Majoros, marketing director of Chevrolet Cars and Crossovers. “It’s a passion Chevrolet takes seriously and the activities this summer are a way of giving back to those who have made the Camaro an icon.”
The festivities will kick off on a Friday evening, and continue all the way until Sunday.
Here’s the breakdown:
- A celebration at and tours of the Lansing Grand River plant, where the Camaro Fifty is built, on Aug. 18
- “Camaros and Coffee” in Detroit, on Aug. 19
- A special Camaro heritage display at Chevrolet’s site for the Woodward Dream Cruise, on Aug. 20.
The all-new 2017 Camaro Fifty, ZL1 and 1LE models will make a special appearance during the Woodward Dream Cruise, along with milestone examples from the Camaro’s six generations of existence.
Rock on, Chevy!