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I recently ran across an article about keeping your white letters white so I'll share some of the content in paraphrase form.
Most tires, after a few years of age, start to fade or yellow. Tires that are used every day tend to pick up raod grime and look dingy and dirty. There are a few steps you can take to whiten them. So here are some tips about different things to use and what they do to the rubber.
-Whitening by a strong bleach will fade the black rubber on the rest of the tire, don't use it.
-**Degreasers (greased lightning, etc)work well but after many times of use it will start to dry rot the rubber because it is a chemical that works against petroleum.
-**Laquer thinner is by far the best at whitening, but it must be applied only to the letters themselves and without scrubbing.**[*]-Mineral spirits works with no majorside effects to the rubber.
-Bar soap is a good thing to use, but requires a lot of scrubbing.
-Tire bleach (Wesleys Blech-White, tire clean, etc) is great at cleaning the tire, but not whitening the letters if they are extremely filthy
-Shoe cleaner/glass cleaner or anything with mild amounts of ammonia work very well.
-Never use Varsol.
**Care should be taken around aluminum and alloy wheels and all painted rims.
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ORIGINAL: EuroGoldLS-Tire bleach (bleche white, tire clean, etc) is great at cleaning the tire, but not whitening the letters.
I've used Westley's Bleche-Wite for years and found it does very good at both cleaning the tires and white letters. But then I don't let them get that grungy.
I used them on the old set of goodyears I had. The right rear had some curb scarring, so I went over it with the pen. It wroked really good, but it was splotchy and I put it on too thick in places, it ran when the water hit it and then stained the whole tire a grayish color. The lettering stayed white a long time though.
I have always had my lettering snow white using Westley's Bleech White. It seems to work pretty good for me. Then I wipe the tire down with Mothers Back To Black because it seems so get the tire real black and not give it the ghetto supershine look.
Just my opinion.
I am not a professional detailer and there might be something better out there.
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07 Impala - 3.5Liter V6 LT2 (GF's car)
99 Cutlass - 3.1L v6 (Malibu Twin)
Some non GM Stuff
Keeping tire lettering white
