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2018-09-27
DALLAS — Two years after the Chevy Truck Legends program was introduced at the 2016 State Fair of Texas, the program now has more than 60,000 members across the U.S. and counting.
“The goal of the Truck Legends program was simple: to recognize our most enthusiastic owners,” said Hugh Milne, Silverado marketing manager. “The response has been incredible, with Truck Legends quickly growing into a community of owners who share a passion for Chevy trucks.”
The program is open to customers who own a Chevy truck with more than 100,000 miles on the odometer or who have purchased or leased more than one new eligible Chevy truck in their lifetime.
All Chevy Truck Legends receive a welcome kit including an exclusive Legends cap and vehicle decals, and they can share their photos and stories online in the Truck Legends member gallery. Members also get exclusive truck news and updates directly from Chevy, including sneak peeks of new vehicles.
Most recently, Chevrolet hosted 30 Truck Legends and their guests in Jackson, Wyoming, for the first drive of the all-new Chevrolet Silverado 1500. Members were among the first outside the company to put the next-generation Silverado through its paces, including experiencing:
Other exclusive opportunities for select Truck Legends members have included:
As the community continues to grow, Chevrolet will continue offering exclusive content and experiences only for Truck Legends members. For access, eligible customers can sign up for Chevrolet Truck Legends by creating a profile at http://www.ChevyTruckLegends.com.
About Chevrolet
Founded in 1911 in Detroit, Chevrolet is one of the world's largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.