1969 Chevy Blazer is Simply Icon-ic

Vintage truck is gloriously resurrected with Italian leather and GM LS2 V8.

Even if it didn’t have gorgeous Italian-leather seats and wool floor mats, we’d still be in love with this stand-out 1969 Chevy Blazer and its badass paint job.

The unique masterpiece is the work of Los Angeles-based Icon and is featured in a spotlight in Maxim. And if there is one hot body that can shift our focus from Maxim’s other sexy articles it is the one that belongs to this blue beauty.

However, we know that beauty is only skin — or in this case steel — deep. So, it’s not just its attention-grabbing outer appearance that has us floored, it’s the concept behind this killer creation that gets our deepest respect. And that concept comes from Icon mastermind Jonathan Ward (pictured), who shares the ’69 Chevy’s backstory and details of the revamp with Maxim.

Icon named the ’69 Chevy after its signature mold, the ‘Icon Bronco Reformer.’ We simply call it wickedly cool.

As Ward points out, the yuuuge blue Chevy Blazer is a strategic melding of classic and contemporary aesthetics that respects the dignity of devoted truck enthusiasts. Ward’s company strategically added some modern luxuries/necessities like custom-designed gauges and control buttons that seamlessly meld with the gloriously old-school-looking dash.

However, when it came to providing power for this four-wheel monster, Icon kept it simple — but super-powerful. This Blazer would get nothing but the best: a GM LS2 V8, connected to a GM 4L80E three-quarter-ton transmission.

In the end, Icon named the ’69 Chevy after its signature mold, the “Icon Bronco Reformer.” We simply call it wickedly cool.

David Ciminelli

Los Angeles-based journalist David Ciminelli has covered everything from high-profile Lexus and Toyota reveals to reality TV show competitions focusing on custom automotive mods. He considers the "Droptops & Dirt" event in Malibu, “Luftgekühlt” and Sunset GT among his favorite automotive events to cover.

He has also interviewed artists like Megadeth and Jennifer Lopez, handled red carpet interviews at the MTV VMAs, and covered rock icons Rush getting a star on Hollywood Boulevard for media including The Hollywood Reporter, Daily Variety, Out Magazine, IN Los Angeles and more. His byline has also appeared in Billboard, Ad Week, Backstage and Art Voice.

Currently, David contributes to over a dozen automotive websites, including Ford Truck Enthusiasts, Club Lexus, Rennlist, Chevrolet Forum, Corvette Forum, Team Speed and Harley-Davidson Forums.