There’s a phenomenon called “brand loyalty” that just about everyone finds themselves doing. Okay, so maybe it isn’t a phenomenon as much as it’s simply a reality for many people.

When a certain product has served you well, why would you ever change? Many people have brand loyalty, and it isn’t for an unjust cause. After all, once we find something good we tend to stick to it.

Coming from the world of sports cars, my first long term experience with a truck was a bit eye opening. To be honest, I “got it.” I now fully understand why people enjoy their truck that much.

Falling in love with a Chevrolet truck is like yawning when you’re tired — it’s only natural. It’s very hard to keep away from rides that are just so good.

Classic vehicles really are pretty great. They just have so much character. Not only are they a refreshing blast from the past, but they are also symbolic icons of once was and the ancestors of the rides we cruise around in today.

When you purchase a new truck, the fuel economy might not be the first thing you think about. You’re looking at the towing capacity, hauling specifications, or whether you need a big crew cab or just an extended cab. But at some point you’re going to look at the fuel economy you are getting, and […] More »

When you look at the Ferrari racing program of today, it’s a multi-billion dollar business, sporting the latest and greatest metal out of Maranello on race circuits around the world. But back in the early days of Ferrari racing, Americans would have a problem when they took their Italian cars racing; broken engines. But that […] More »