Chevy says El Camino and Nomad trademark filings were just routine paperwork
#1
![Default](/forum/images/icons/icon1.gif)
Filed under: Government/Legal, Chevrolet
![](http://www.blogcdn.com/www.autoblog.com/media/2012/12/pontial-g8-st.jpg)
A slew of recent trademark filings by General Motors had us daydreaming about the return of Chevrolet models like the El Camino and Nomad, but alas, Automotive News is reporting that the automaker is just keeping up on its paperwork. In order to prevent losing the names to other companies, automakers have to routinely renew the trademark filings for previously used names.
To realize the importance of name trademarks, we only have to look to the Ford Fusion. As the story goes, Ford originally wanted to call this new sedan the Futura, but Pep Boys had assumed control of the name for a line of tires forcing Ford to choose another name. With the Holden Commodore heading back to the US as the Chevrolet SS, we'd still like to believe there's a Holden Ute pickup heading our way with a bowtie on the grille.
While the article all but shoots down our hopes of a new El Camino or Nomad, it makes no mention of the ZR2 name, which also recently came up in similar trademark paperwork and was an off-road-ready trim level on the S10 and Blazer.Chevy says El Camino and Nomad trademark filings were just routine paperwork originally appeared on Autoblog on Tue, 18 Dec 2012 11:28:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
More...
![](http://www.blogcdn.com/www.autoblog.com/media/2012/12/pontial-g8-st.jpg)
A slew of recent trademark filings by General Motors had us daydreaming about the return of Chevrolet models like the El Camino and Nomad, but alas, Automotive News is reporting that the automaker is just keeping up on its paperwork. In order to prevent losing the names to other companies, automakers have to routinely renew the trademark filings for previously used names.
To realize the importance of name trademarks, we only have to look to the Ford Fusion. As the story goes, Ford originally wanted to call this new sedan the Futura, but Pep Boys had assumed control of the name for a line of tires forcing Ford to choose another name. With the Holden Commodore heading back to the US as the Chevrolet SS, we'd still like to believe there's a Holden Ute pickup heading our way with a bowtie on the grille.
While the article all but shoots down our hopes of a new El Camino or Nomad, it makes no mention of the ZR2 name, which also recently came up in similar trademark paperwork and was an off-road-ready trim level on the S10 and Blazer.Chevy says El Camino and Nomad trademark filings were just routine paperwork originally appeared on Autoblog on Tue, 18 Dec 2012 11:28:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
More...
Thread
Thread Starter
Forum
Replies
Last Post
For Sale: 1961 Chevy Nomad (finish my project)
sixx_t_ones
OLD - PRIVATE For Sale / Trade Classifieds
1
June 17th, 2011 11:11 AM
dtachia
OLD - PRIVATE For Sale / Trade Classifieds
0
April 23rd, 2011 1:51 AM
tsagg
Chevelle & El Camino
3
January 12th, 2007 1:24 PM
tsagg
Chevelle & El Camino
1
February 13th, 2006 5:28 PM