Chevrolet Forum News

Filed under: Hirings/Firings/Layoffs, Marketing/Advertising, Chevrolet

General Motors has cycled through marketing executives for its Chevrolet brand with surprising frequency over the past few years. In the latest development, The Detroit News reports that Chris Perry - Chevy's current head of marketing - announced his resignation on Wednesday, effective immediately. Perry's departure comes a little over three years since he joined Chevy after a 10-year stint at Hyundai, and just over a year after Chevy's former chief marketing officer, Joel Ewanick, was shown the door.

While Ewanick's departure apparently was not on good terms, Chevrolet chief Alan Batey reportedly stated that "GM would like to thank Chris for his dedication and contributions, and wishes him well in all his future endeavors."

Batey reportedly was just promoted to GM North America president, taking the new position on January 15 while retaining his position heading as head of Chevrolet worldwide.Chris Perry resigns as Chevy's US marketing chief originally appeared on Autoblog on Thu, 19 Dec 2013 14:30:00 EST. Please see our terms for use of feeds.



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