Hot-Pink Chevys Recruited in Battle Against Breast Cancer

Chevrolet has raised more than $7.7 million since 2011 via its partnership with the American Cancer Society.

For the seventh consecutive year, Chevrolet and General Motors employees, dealers, and customers are joining in the fight against breast cancer by supporting the American Cancer Society’s “Making Strides Against Breast Cancer” walks. The money raised helps fund the American Cancer Society’s efforts in breast cancer research, education, and promotion for early detection. Since 2011, Chevrolet has helped the American Cancer Society raise more than $7.7 million.

To hype the 2018 “Making Strides Against Breast Cancer” campaign, Chevy recently showcased at its media announcement hot-pink editions of some of its most iconic vehicles.

Also in recognition of breast cancer awareness, the towers of GM’s Renaissance Center global headquarters in Detroit will glow with bands of pink during October, which is Breast Cancer Awareness Month.

“The Chevrolet team knows how important it is to be part of the fight against breast cancer, as many of our own family and friends have been affected by the disease,” says Paul Edwards, U.S. V.P., Chevrolet Marketing. “We are proud to partner with the American Cancer Society and our dealers once again to raise awareness and funds for research toward a cure.”

Chevrolet will support the partnership through a social media engagement program in October that encourages people to share whom they drive in support of by using the hashtag #IDriveFor. Chevrolet will contribute $5 for every social post — up to $400,000 — on Twitter or Instagram using #IDriveFor.

Chevy will also donate $350 — up to $50,000 — for each caution lap taken by this year’s Team Chevy-commissioned pink Chevrolet SS Pace Car. The donations stem from two NASCAR Monster Energy Cup Races at Talladega Superspeedway that happened on Oct. 15, as well as from a race at Martinsville Speedway on Oct. 29. The American Cancer Society and Chevrolet will also host breast cancer survivor events where survivors and caregivers will have once-in-a-lifetime experiences on the tracks.

Hundreds of Chevy dealerships are sponsoring teams in community walks throughout October.