Chevy ‘Walks’ for Eighth Year in Fight Against Breast Cancer

Chevrolet & GM staff continue altruistic support with Making Strides Against Breast Cancer walks and NASCAR event on Oct. 28. 

Chevrolet and General Motors employees continue contributing toward the battle against breast cancer by supporting the American Cancer Society Making Strides Against Breast Cancer for the eighth consecutive year.

Chevrolet supports those affected by breast cancer as well as their families during National Breast Cancer Awareness Month through Making Strides Against Breast Cancer activities including employee walk participation, customer engagement, and event sponsorships.

This year Chevy pledges to donate $5 for every social media post showing support for those affected by breast cancer using the hashtag #IDriveFor throughout October (up to $400,000.)

All contributions resulting from Chevrolet’s #IDriveFor campaign and other Making Strides Against Breast Cancer initiatives help the American Cancer Society fund efforts to end breast cancer including research, education for health care professionals, screening guidelines, and promotion for early detection.

Chevrolet’s continued support for breast cancer awareness is one of the major initiatives that underpins the brand’s new community focused marketing platform, Chevy Cares. Chevy Cares will also encompass the brand’s efforts that support military members and their families, youth sports and relief assistance in areas where Chevrolet and its dealers work and live.

‘We know that when we support causes that our employees, dealers, and consumers are passionate about it helps bring communities together.’

“We know that when we support causes that our employees, dealers, and consumers are passionate about it helps bring communities together,” said Paul Edwards, U.S. vice president, Chevrolet Marketing. “We are proud to roll out Chevy Cares as a unifying effort that will allow us and our dealers to do even more in the communities where we live and work, including building on the success of our partnership with the American Cancer Society to raise even more awareness and financial support for breast cancer research.”

Chevrolet will participate in national, regional, and local events and activities throughout the month of October and encourages all to get involved with a Making Strides Against Breast Cancer local walk to support those affected by breast cancer.

Chevy ‘Walks’ for Eighth Year in Fight Against Breast Cancer continued…