Purple Reign: Purpose Built Chevy Truck, Love It or Leave It?

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Chevy Truck

This C/K Chevy truck sports classic lines and a lumpy small block. But is that enough to look past the interesting color choice?

Among the many hues on the color spectrum, few are more controversial than purple. Sure, late, great rock icon Prince helped boost the color purple’s profile in pop culture, even giving the soft and glossy hue a decidedly masculine edge. Nevertheless, times have changed and the shade now reminds us of things like eggplant and a certain friendly dinosaur, which is why purple rarely makes its way onto vehicles like this Chevy truck. And for good reason. It takes a special kind of enthusiast to appreciate the color purple for their ride.

So, when we spotted this purple 1976 Chevy truck on eBay, it got us thinking. Well, wondering is more like it. Are you the kind of person who would rock a classic Chevy, regardless of color? Before you answer that, let’s take a look at the many other, less controversial characteristics that make this Chevy a little more desirable than your average purple truck.

Chevy Truck

For one, Chevy’s C/K pickup is one of the cooler-looking trucks on the road, even today. Especially when it’s rocking a stepside bed. But it’s what’s under the cowl induction hood that has us even more excited. Because power comes from a 1972 Corvette-sourced 350. The small block has been bored .030″ over and treated to a high lift camshaft. Sitting behind it lies an automatic transmission (presumably a TH350) with a 2500 rpm stall converter.

So what we have here is a purpose built, hot rodded Chevy truck designed to be a fun cruiser. And there’s nothing wrong with that, now is there? We imagine the lumpy cam helps give it a great exhaust note. Which is exactly what you need for bystanders to take your purple truck seriously. But is that enough to make you want to roll this classic C/K into your garage? Or is the color too much of a turn off? Let us know in the comments below!

Brett Foote is a longtime contributor to Internet Brands’ Auto sites, including Chevrolet Forum, Rennlist, and Ford Truck Enthusiasts.

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