I'm a contractor and I need a new truck with a full length bed. I drive an S10 now, my second, and love the long bed, decent gas mileage, and ease of parking. What I don't need is a full size, heavy weight Silverado. Come on Chevy, there are plenty of guys like me who need and want the same thing. I get that you want me to buy the Silverado for the space, but I will switch brands before I do that. I have seen pictures of the Colorado with a regular cab and full service bed, you are making them in another country. We deserve the same thing here.