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Chevrolet is planning a marketing blitz to get the word out about its 2011 Volt plug-in hybrid. In addition to forming a consumer advisory board and taking the Volt on the road across the United States, Chevrolet will launch the Volt sedan during coverage of the 2010 World Series.

According to General Motors marketing chief Joel Ewanick, the Volt marketing campaign will coincide with the second round of ads for Chevrolet's new Cruze sedan. It will be spread out across radio, television, and print media. In addition to being one of the largest advertisers during the World Series, GM will return to advertising during next year's Super Bowl.

The ads will reportedly reinstate Chevrolet's place among baseball, hot dogs, and apple pie in American culture -- albeit updated to reflect the Volt's greener attitude. We can't wait to see how GM updates the iconic ad slogan, but if its recent efforts to get in the game are any indication, consider us ready for the first pitch.

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Hi,
Its good to hear that Chevrolet will launch Volt this year end. Hoping Volt will be the most fuel-efficient car to purchase:-)

 

I have a doubt that how to measure the Volt's fuel economy? Thanks

 

Hi its nice to know that Chevy is launching volt this year.. Eager to see...

 

its already 2011 and i hardly see any one driving the volt..if only we would stop buying foreign cars..buy american!!! thats why the economy is bad...

 

Welcome to the forum..
Here in Texas we have seen at least 5 in the past couple of weeks on the road...

 

have you ever shopped at WalMart? Ever in your life? How about Kmart or Target?

Then you have made a concious choice to NOT "buy american"

 

Hmmm, I live in the Bay Area and can't say I've seen one yet. You would think I would be in the test area!?