‘Chevy Truck Legends’ Achieves Smashing Success in Just Two Years

Chevy program offers members free swag, discounts, and access to exclusive events. And it’s free to join!

It seems like only yesterday when Chevrolet launched Chevy Truck Legends, a program designed to recognized loyal fans of the brand. But in reality, two years have passed since it was introduced at the 2016 State Fair of Texas. So far, however, the young program has garnered over 60,000 members in the U.S. And that number is growing by the day.

That fact shouldn’t surprise anyone, really. To become a member of Chevy Truck Legends, you must either own a Chevy pickup with over 100,000 miles or have at least purchased or leased more than one Chevy truck in your lifetime. In other words, be a loyal fan of the brand. And as Chevy has quickly found out, there are lots of those kinds of folks out there.

“The goal of the Truck Legends program was simple: to recognize our most enthusiastic owners,” said Hugh Milne, Silverado marketing manager. “The response has been incredible, with Truck Legends quickly growing into a community of owners who share a passion for Chevy trucks.”

The great thing about the program is that it also pays to be a member. Just for signing up, you get a welcome kit including an exclusive Legends cap and vehicle decals. You can also share pictures and stories online via the Truck Legends member gallery. And you’ll get exclusive truck news and updates directly from Chevy, including sneak peeks of new vehicles.

Chevy Truck Legends members also get chances to win cool and exclusive experiences. Most recently, Chevy invited 30 members to Jackson, Wyoming to test drive the all-new 2019 Silverado. They were among the very first, outside of Chevrolet employees, to get that chance. Others got to attend an invite-only event in Dallas, Texas celebrating Chevy’s truck centennial celebration.

Additional benefits include a 20% discount on GM accessories and free passes to countrywide auto shows. And the best news? Signing up is free! Just head over here, create a profile, and start enjoying your cool benefits.

Brett Foote

Brett Foote has been covering the automotive industry for over five years and is a longtime contributor to Internet Brands’ Auto Group sites, including Chevrolet Forum, Rennlist, and Ford Truck Enthusiasts, among other popular sites.

He has been an automotive enthusiast since the day he came into this world and rode home from the hospital in a first-gen Mustang, and he's been wrenching on them nearly as long.

In addition to his expertise writing about cars, trucks, motorcycles, and every other type of automobile, Brett had spent several years running parts for local auto dealerships.

You can follow along with his builds and various automotive shenanigans on Instagram: @bfoote.