2019 GMC Sierra Aims to Redefine the Premium Pickup

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2019 GMC Sierra Denali

With an innovative tailgate design, advanced technology, and bold redesign, the 2019 GMC Sierra aims to take over an all-important segment.

Over the last several years, GM has worked hard to distinguish between the Chevy Silverado and GMC Sierra. And for the most part, it’s worked. Despite sharing virtually everything from styling to powertrains to chassis, GMC’s half-ton pickup has slowly moved to position itself as a more upmarket offering. Consumers took the bait, scooping up Denali trimmed pickups by the throes. And now, the 2019 GMC Sierra has differentiated itself from the Silverado more than ever.

2019 GMC Sierra Denali

Just take a look at that brutish yet elegant front end. Unlike the old days, this new face is completely different than its brother’s. The stance is taller, more powerful, and exceedingly confident. There’s a boat load of chrome trim to let you know that this is no average work truck. It’s bold, unabashed, and unapologetic. And what lies underneath that impressive bodywork is just the beginning.

2019 GMC Sierra Denali

In the truck’s Detroit reveal, GMC only showed off the Denali and SLT trims, for obvious reasons. Those two top level trims make up 87 percent of the Sierra’s sales, after all. The 2019 GMC Sierra is what the brand calls its “most premium” offering to date. And that isn’t just referring to things like cushy leather and wood. The innovative Multi-Pro tailgate, which took three years to develop, might be the most interesting new feature.

2019 GMC Sierra Denali

Essentially two tailgates in one, the unique piece has six unique functions and positions. It makes loading a snap, doubles as a workstation, and even provides a handy seat if needed. It’s just part of the dent and scratch resistant carbon fiber box, which GMC calls the most durable in the segment. Couple that with a segment-first Multi-Color Heads-Up Display and Rear Camera Mirror, and you’ve got one innovative pickup.

2019 GMC Sierra Denali

Sure, the 2019 GMC Sierra Denali will smother you in comfort, and even comes with Adaptive Ride Control for a comfy ride. But more importantly, it aims to take the Silverado’s once indistinguishable twin to new levels. And it intends to conquer the all-important premium pickup segment in the process!

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Brett Foote is a longtime contributor to Internet Brands’ Auto sites, including Chevrolet Forum, Rennlist, and Ford Truck Enthusiasts.

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