Chevy Equinox ad is a doggone tear jerker
March 9th, 2014, 6:18 PM
#1
Chevy Equinox ad is a doggone tear jerker
Filed under: Marketing/Advertising, Videos, Crossover, Chevrolet
In the need for a good cry? Chevrolet has you covered with its new ad for the Equinox. The video showcases the trifecta of cinematic sadness - an aging dog, languid piano music and gauzy cinematography.
We won't spoil where things go, but it's incredibly clear within five seconds how it's going to end. Of course, the broader question is whether something so tearful helps sell cars. Is this tactic going to associate sadness with the Equinox in buyers' minds? Scroll down for the video... but have a handkerchief handy if you're a dog lover.Continue reading Chevy Equinox ad is a doggone tear jerker
Chevy Equinox ad is a doggone tear jerker originally appeared on Autoblog on Sun, 09 Mar 2014 19:09:00 EST. Please see our terms for use of feeds.
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In the need for a good cry? Chevrolet has you covered with its new ad for the Equinox. The video showcases the trifecta of cinematic sadness - an aging dog, languid piano music and gauzy cinematography.
We won't spoil where things go, but it's incredibly clear within five seconds how it's going to end. Of course, the broader question is whether something so tearful helps sell cars. Is this tactic going to associate sadness with the Equinox in buyers' minds? Scroll down for the video... but have a handkerchief handy if you're a dog lover.Continue reading Chevy Equinox ad is a doggone tear jerker
Chevy Equinox ad is a doggone tear jerker originally appeared on Autoblog on Sun, 09 Mar 2014 19:09:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
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