Chevy Truck Legends Program Rolls Out Nationwide

Chevy truck owners can score free swag, including concert and sports tickets.

Back in September 2016, Chevrolet rolled out a pilot program dubbed “Truck Legends,” designed to reward loyal Chevy truck owners in a variety of ways. Within the last year, the program has exploded to include more than 5,400 members. That tremendous success prompted Chevy to roll out the program nationwide.

The official launch of Truck Legends also coincides with the 100th anniversary of the Chevy truck in 2018. And what better way to celebrate that centennial than by hooking up loyal owners with all kinds of awesome free stuff? Truck Legends members receive exclusive memorabilia, including a hat and decals, which in some cases celebrate milestones like mileage or number of vehicles owned.

Even better, Chevy is offering members the chance to participate in once-in-a-lifetime events and experiences. The first of which takes place on December 16 at Texas Motor Speedway. It’s there that fans will get a chance to check out the latest Chevy products. Plus, they’ll get to meet celebrities like Dale Earnhardt Jr. in the flesh. Other, future experiences could include front-row tickets to concerts, sporting events, or sneak peeks at future Chevy products.

Joining Truck Legends is easy, as long as you meet the requirements. The program is free to join. You simply either have to own a Chevy truck with 100,000+ miles currently or have purchased or leased one or more Chevy trucks in your lifetime. Eligible models include the C/K and Silverado, S-10/Colorado, Tahoe, Suburban, and Avalanche.  If you fall in one of those two categories, simply head over to the Truck Legends site, create a profile, sit back, and wait on your freebies!

But you’ll probably want to hurry. Because for obvious reasons, space to special events like the one at Texas Motor Speedway is limited. There’s really no downside to doing so, after all. And it’s probably time to replace the crusty old Chevy hat you’ve had longer than your truck, anyway.

Brett Foote

Brett Foote has been covering the automotive industry for over five years and is a longtime contributor to Internet Brands’ Auto Group sites, including Chevrolet Forum, Rennlist, and Ford Truck Enthusiasts, among other popular sites.

He has been an automotive enthusiast since the day he came into this world and rode home from the hospital in a first-gen Mustang, and he's been wrenching on them nearly as long.

In addition to his expertise writing about cars, trucks, motorcycles, and every other type of automobile, Brett had spent several years running parts for local auto dealerships.

You can follow along with his builds and various automotive shenanigans on Instagram: @bfoote.