Colorado ZR2 is Four Wheeler’s ‘2018 Pickup Truck of the Year’

Technology, off-road equipment & overall ability earn ZR2 top honors.

The Chevrolet Colorado ZR2 has been named “Pickup Truck of the Year” by Four Wheeler, a leading 4×4 authority since 1962.

The award was determined by a weeklong, invitation-only competition open to all-new or significantly revised pickup trucks for the upcoming model year. The testing encompassed more than 1,000 miles and a variety of terrain, including a racetrack, paved roads, sand, rocky trails, loose-surface trails, snow, loose-dirt hill climbs and water crossings.

The judges included editors of various publications, including Four Wheeler, 4-Wheel & Off-Road and JP Magazine.

“Chevrolet has a proven track record of success developing performance variants for Corvette and Camaro,” said Mark Dickens, executive director of Performance Vehicles, General Motors. “ZR2 takes this philosophy and applies it to Colorado, albeit in a way that makes sense for a truck, enabling customers to rock crawl, desert run and even drive comfortably on paved roads, all with equal degrees of confidence and fun.”