All-New 2019 Chevy Silverado Revealed in Detroit! (Video)

No ‘One Size Fits Most’ Trucks

“Truck customers told us they want the perfect truck for them and not a ‘one size fits most’ truck, compromised for the masses,” said Mike Simcoe, V.P., Global Design, General Motors. “That insight shaped our design strategy with eight distinct models, each with a unique personality to fit different customers, from the affordable Work Truck to the luxurious High Country.”

All models introduce a modern, powerful design with a strong dose of Chevy Truck DNA. For example, the “CHEVROLET” name stamped on the tailgate recalls iconic Chevy trucks of the 1950s and ‘60s, while the integrated dual exhausts and up to 33-inch tires reflect modern customer preferences.

The Silverado’s bold, modern design is also surprisingly aerodynamic. Key elements of the front grille are front functional air curtains, similar to those introduced on the sixth-generation Camaro, that reduce aerodynamic drag by routing air around the front wheel wells. The powerful side profile further enhances aerodynamics, including an integrated spoiler at the rear edge of the cab that directs air onto the tailgate lip, reducing wind drag from the bed. Changes like these result in a 7 percent increase in aerodynamic efficiency.

The 2019 Silverado offers eight trims, designed for three distinct buyer profiles:

• “High Value” customers want the capability of a full-size truck at a great value.
• “High Volume” customers represent the heart of the truck market, requiring the capability of a full-size truck as well as the creature comforts of a passenger vehicle.
• “High Feature” customers represent the fastest-growing part of the truck market and want luxury-car refinement and appointments without sacrificing capability or durability.

The eight trims also reflect another key differentiator for truck buyers: chrome.

“Chrome has become more polarizing, and more personal, than any other aspect of truck design,” said Rich Scheer, director, Exterior Design, Chevrolet Trucks. “Some customers want no chrome at all and only body-color or blacked-out trim. Others feel a truck isn’t a truck without a chrome bumper, but feel extra chrome can be too ‘flashy.’ Others want as much chrome as they can get.”

Accordingly, the eight trims are tailored to give customers a wide range of features and levels of chrome, enabling customers to choose the best truck for their personal preferences.